ICYNENE HIRES MACKINNON CALDERWOOD
By Adnews Staff
Icynene Inc. of Mississauga has named MacKinnon Calderwood Advertising of Streetsville, ON its North American agency of record. Icynene makes an expanding spray foam product. MacKinnon won the account over the incumbent and one additional agency, neither of which have been identified. A print advertising campaign for Icynene that began earlier this year will be expanded to include direct mail, radio and outdoor components later this year. MacKinnon Calderwood will also handle consulting and creative for trade shows, a dealer co-op marketing program, dealer recruitment programs and an annual dealer conference. Public relations for Icynene are done by Harbinger.
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