BLADE MARKETING WINS XTENDEX ACCOUNT
By Adnews Staff
Composite Building Products International of Barrie, ON has awarded the North American account for its Xtendex building product to Toronto's Blade Marketing Communications. Xtendex is used in fencing, railings, posts, patios and decks. Advertising for the product was previously handled in-house. Blade won the business based on a referral. The agency's assignment includes brand identity, channel marketing, consumer advertising and promotions in North America.
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