LIPTON AND KODAK RUN SUMMER PROMOTION WITH 3WEB
By Adnews Staff
An online summer promotion for Lipton Brisk Ice Tea and Kodak is underway on the 3Web Internet service. Lipton's 30-second "Rocky" spot, originally created by J. Walter Thompson, has been adapted by 3Web to run online. 3Web subscribers who click on the ad get a chance to win a one-time-use camera from Kodak. Clicking the ad also brings to user to a co-branded Web page containing a survey designed to gather consumer research for Brisk and Kodak. Each day one winner is chosen by 3Web. 3Web also created the Web page and survey. 3Web Corporation is a division of Calgary-based Cybersurf.
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