AT&T WIRELESS CALLS OGILVY & MATHER
By Adnews Staff
AT&T Wireless of Redmond, WA has named Ogilvy & Mather of New York its new advertising agency of record. The appointment concludes an agency review the wireless company undertook earlier this spring. The incumbent agency was Foote Cone Belding of San Francisco. Ogilvy & Mather will be responsible for mass market advertising including creative development and production for the company's brand work and marketing offers. "AT&T Wireless is energized with an exciting vision and a solid commitment to take the wireless experience to a whole new level for our customers," said Kim Whitehead, senior vice-president of marketing for AT&T Wireless. "We're confident that Ogilvy & Mather will play an important role in helping us execute and communicate all we have to offer." AT&T Wireless split from its parent company AT&T, based in Basking Ridge, NJ, on July 9.