ACTION SPORTS ON THE MENU AT BURGER KING
By Adnews Staff
Participating Burger King Restaurants in Canada and the U.S. begin a promotion called the X-Stunt Sport Sets Big Kids and Kids Meal today. Featuring toy versions of sport equipment such as skateboards, BMX bikes and scooters, the new promotion will run until August 20 supported by in-store materials, television advertising and Web-based marketing. Each X-Stunt Sports Set includes a toy, a stunt platform and a palm-sized screen depicting "live-action" footage of an athlete. Athletes portrayed in the promotion include X Games gold medalist Dave Mirra (BMX), Ryan Nyquist (BMX) and Bucky Lasek (Skateboarding). In-store materials were created by Burger King's promotional agency DraftWorldwide. Television advertising was created by Campbell Mithun, Burger King's kids advertising agency.