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SCHNEIDER PROMOTES HOT STUFFS ENTREES

Schneider Foods, based in Kitchener, ON, has released a new line of frozen microwaveable entrees called Hot Stuffs. The product comes in ten varieties including Chicken Caesar, Cheeseburger, Meatballs & Mozzarella, Italian Sausage and Ham & Cheddar. The line is aimed at a broad range of consumers including adults, teenagers and kids. Marketing support for Hot Stuffs includes a national radio campaign which began running earlier this month, a promotional campaign involving give-aways which begins next month, and a national television campaign from The Ongoing Partnership of Toronto which will break in early September. In-store materials are also in use.

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