CARLSBERG BUILDS SOCCER STADIUM TRANSIT SHELTER
By Adnews Staff
Labatt Breweries has remade a downtown Toronto transit shelter into "Ontario's first soccer stadium transit shelter" to promote its Carlsberg brand. Carlsberg sponsors a number of international soccer events. The brewery is using a new option from Toronto-based Mediacom by which a continuous video loop appears on screens within the shelter. The video consists of memorable moments from the past ten years of soccer including goals, penalty kicks and saves. In addition, a soccer field has been printed on the shelter's floor. Creative for the soccer stadium transit shelter was designed by Toronto-based Ammirati Puris. Public relations for Labatt are handled by Weber Shandwick Worldwide, also of Toronto.
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