BIG LEAGUE THEARTICALS PICKS ECHO ADVERTISING FOR MUSIC MAN CAMPAIGN
By Adnews Staff
Big League Theatricals has hired Echo Advertising + Marketing of Toronto to creative a new television campaign for its musical, The Music Man, now playing on Broadway. Big League Theatricals is a division of Dodger Theatricals, producer of the musicals Tommy, 42nd Street and Blast. Echo won the assignment after pitching the campaign to the show's producers. The Music Man begins touring this fall. The television spot, to be shot in St. Mary's, Ontario later this month, will air this fall. Echo recently completed campaigns for 42nd Street, Blast, Fiddler on the Roof, Titanic and 3hree and is currently pitching new campaigns for Miss Saigon and Camelot.
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