AIR CANADA ADDS THREE PARTNERS TO AEROPLAN PROGRAM
By Adnews Staff
Montreal-based Air Canada has added three new hotel partners to its Aeroplan frequent flyer program: Pan Pacific Hotels and Resorts, Shangri-La Hotels and Resorts and Wyndham Hotels and Resorts. To promote their addition to the program, the new partners will offer Aeroplan members bonus promotions. Pan Pacific Hotels and Resorts will offer members 1,000 Aeroplan miles when they stay at any of their 18 hotels in the Pacific Rim and Asia until September 30. Shangri-La Hotels and Resorts will offer members 2,000 miles when they stay at one of their 37 hotels in Asia until August 31. Wyndham Hotels and Resorts will offer 1,500 miles to members who stay at one of their 150 properties in North America and the Caribbean until September 30. Air Canada is communicating the added partners to Aeroplan members with a direct mail campaign. Air Canada moved its loyalty program into its own division last year and plans to convert the Aeroplan division into a wholly-owned subsidiary by the end of the summer.