SONY DRIVES PROMOTION OF GRAN TURISMO 3
By Adnews Staff
Sony Computer Entertainment Canada has announced that its upcoming racing game for the Playstation 2, Gran Turismo 3 A-spec, will be the title sponsor of the American Le Mans Series - Grand Prix at Mosport. The event, to be called the "GT3 Grand Prix at Mosport," will take place in Bowmanville, ON from August 17 to 19. The July 10 North American release of the video game is also being promoted with an event in downtown Toronto today featuring Canadian CART race car driver and Toronto Molson Indy contender Paul Tracy as well as MOJO radio personalities "Humble and Fred." The event allows consumers to play the game before it arrives in stores tomorrow. A full marketing and advertising campaign from Segal Communications, also of Toronto, will be accompanied by an in-store promotion with Future Shop. Public relations for Sony Computer Entertainment Canada are handled by Fleishman-Hillard of Toronto.