PYDEA STROLLS DOWN WALK OF FAME
By Adnews Staff
Toronto-based Pydea has been hired to provide public relations planning and support for the formation and launch of the Canadian Technology Walk of Fame. The agency won the business based on its work with Gigathon, an annual conference for the new media industry. Organizers of Gigathon are behind the creation of the Canadian Technology Walk of Fame. Pydea will provide strategic counsel, media and sponsor relations to generate national and international awareness of the Walk of Fame. The Canadian Technology Walk of Fame, to be located in downtown Toronto, will induct Canadian inventors in ten categories including hardware, software, innovation of the year and innovation of the decade. The Walk will consists of a transparent illuminated plaque for each inductee, installed on Liberty Street. A nomination process for potential candidates will begin on June 28. The first ten plaques are expected to be installed in mid-September.