YTV WOW TOUR OOOZES ACROSS CANADA
By Adnews Staff
YTV's travelling road show WOW Weird on Wheels is gearing up for a third tour this summer. The cross-country show features the WOW with Oooze truck, in which Oooze, a purple creature with 12 foot high tentacles, bobbing eyes and big feet, travels, accompanied by the tour's hosts called the Crooo. WOW will stop at kids' events during the summer to bring games and interactive entertainment from sponsors L'Oréal Canada, Hasbro Canada and Kraft's Kool-Aid. Two versions of a 30-second spot promoting WOW began a 14-week run on YTV in mid-May. The spots, created in-house by YTV and sponsored by Hasbro's Super Soaker and L'Oréal's Kids Shampoo, offer information on the tour's schedule. Additional information including tour dates and background material on Oooze and the Crooo can also be found online at <http://www.ytv.com> and on the WOW Web site at <http://www.weirdonwheels.com>.