CONSUMERS TO CLEAN UP IN SCOTTOWELS BIG MESS CONTEST
By Adnews Staff
Scott Paper Limited of Mississauga is giving consumers three ways to win in a new contest called "ScotTowels Big Mess". The online initiative is running until July 31 at <http://www.scottpaper.ca>. Contestants use a unique code found on specially-marked packages of ScotTowels to enter the site and participate in the contest. Upon reaching the site visitors are automatically entered into the sweepstakes portion of the contest. Two other games are part of the contest: a Select and Win game, which is an online version of a scratch and win game, and a Collect and Win game. Promotional support includes a national free standing insert distributed to 5.5 million homes, radio advertising in Vancouver, Toronto and Montreal and a four-week in-store program. The "ScotTowels Big Mess Contest" was developed by Glavin and Associates. Advertising for Scott Paper is done by Enterprise Creative Selling. Both companies are Toronto-based.