CALGARY STAMPEDE CAMPAIGN RIDES NEWAD NETWORK
By Adnews Staff
The annual Calgary Stampede is using the Resto-Bar network of national media company NewAd to promote its upcoming outdoor show taking place July 6 to July 15. The six-week campaign was created by Highwood Communications, the agency of record for the Stampede for the past 14 years. The poster, titled "butts", depicts the various type of butts one may encounter while visiting Stampede Park for the festivities, including the butts of a bull rider, a steer wrestler, a tourist or a midway rider.
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