KRAFT DECLARES JUNE KOOL-TO-CARE MONTH
By Adnews Staff
Toronto-based Kraft Canada's Kool-Aid brand and United Way of Canada - Centraide Canada have partnered together to declare June Kool-To-Care month. Throughout the month, children in Alberta, Saskatchewan, Manitoba, Ontario and the Atlantic provinces will be encouraged to set up Kool-Aid stands to raise money for their local United Way children's charity. Kool-Aid will also donate $5,000 to United Way children's charities on behalf of ten randomly drawn grand prize winners. The company will also draw names for Kool-Aid merchandise such as beach balls, towels and T-shirts. To enter, children between five and 15 years-of-age send in a picture of themselves at their Kool-Aid stand along with details of how much money they raised before July 31, the contest closing date. A random draw of all the entries received will take place on August 3. Public relations for Kraft's Kool-Aid brand are handled by Strategic Objectives of Toronto.