MCCAFE CONCEPT COMES TO BURLINGTON MCDONALD'S
By Adnews Staff
Toronto-based McDonald's Restaurants of Canada will begin testing the McCafe concept in its Millcroft Centre restaurant in Burlington, ON on May 28. This will be the first test of the McCafe concept in Canada. Customers will be able to order McCafe menu items such as traditional and specialty coffees, a selection of teas, iced cappuccino and other beverages as well as an assortment of McCafe pastries and other baked goods. Additional McCafe variants, including stand-alone locations and in-restaurant kiosks, will be tested in additional markets across Canada in the coming months. The arrival of the McCafe concept at the Burlington restaurant will be promoted with a local campaign including billboard, print and transit advertising from Cossette Communication-Marketing of Toronto. Public relations for McDonald's Restaurants are handled by Weber Shandwick Worldwide.