INTEL GOES BIG IN MACROPROCESSING CAMPAIGN
By Adnews Staff
Intel Corporation, based in Santa Clara, CA, is targeting CIOs worldwide with a new mutli-million dollar global marketing campaign. Ads using the theme "Macroprocessing" are promoting how Intel's microprocessors are beneficial to large-scale enterprise computing. The campaign also focuses on Intel's newest version of the Xeon processor and its Itanium processor, which will launch later this year. The campaign's creative plays on micro and macro computing by comparing items such as a jet ski and an ocean liner or a set of headphones and a wall of speakers to illustrate the difference between personal and enterprise-class computing. The campaign was created by Messner Vetere Berger McNamme Schmetterer/EURO RSCG of New York. In Canada print ads are running in The Globe and Mail as well as in business, IT and e-commerce magazines. Web banner ads are running on sites such as Globetechnology.com. The Canadian campaign is being handled by Toronto-based Intel of Canada's agency of record Sharpe Blackmore EURO RSCG. Public relations are being handled by Cohn & Wolfe. Both of these agencies are based in Toronto. The campaign broke in the U.S. earlier this week and is scheduled to break in Asia and Latin America in June and in Europe in September.