DEAL LETS BAY AND ZELLERS CARDHOLDERS FILL UP AT ESSO
By Adnews Staff
Hudson's Bay Company and Imperial Oil, both of Toronto, have reached an agreement by which Bay and Zellers credit cardholders can use their retail cards to buy gas at Esso-branded service stations. Effective May 31, customers can use their credit cards as a method of payment at more than 2,300 Esso services stations in Canada. Customers will also earn HBC Reward points for every dollar spent at Esso stations in addition to earning Esso Extra points if they swipe their Esso Extra card on purchases made at participating stations. Hudson's Bay is communicating the new agreement to its over 5 million Bay and Zellers cardholders via statement inserts, in its Bay and Zellers' circulars and at the Bay and Zellers Web sites. Additional promotional support will include pump toppers and other point of sale materials at service stations. Promotional materials for the Hudson's Bay were created by OgilvyOne. POS materials for Imperial Oil were created by DDB/RCW.