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COSSETTE ATLANTIC TAKES THREE-YEAR TOUR OF PEI

Tourism PEI has named Cossette Atlantic of Halifax its new agency of record. Cossette Atlantic beat out Publicis of Toronto, Ryan & Deslaurier of Montreal, a joint pitch from The Sharp Group of Charlottetown and SCGI of Sackville, NB, The Wolf Group of Toronto and six-year incumbent Young & Rubicam for the $3 million advertising account. Cossette's contract is for a three-year period. Greg Arsenault, director of the tourism marketing division for Tourism PEI, said that while Cossette will be doing some work for the fall season, the agency's first major project will be for 2002.

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