EPOST GIVES HIGH ROAD STAMP OF APPROVAL
By Adnews Staff
Electronic post office Epost has named High Road Communications its first public relations agency. The agency won the account earlier this month just as Epost was preparing to break its first national branding effort. High Road had been shortlisted for the account with one additional unnamed agency. Previously PR activities were done in-house or through Epost's parent companies Canada Post, Cebra Inc. (Bank of Montreal's e-commerce subsidiary) and Telus, according to Roger Couldrey, vice-president of marketing for Epost. As Epost's PR agency, High Road will be responsible for generating awareness of the electronic post office. The agency will design a strategic national public relations program designed to enhance the visibility of Epost and its services.