VICKERS & BENSON ARNOLD OPENS PROMOTIONS SHOP
By Adnews Staff
Vickers & Benson Arnold has put together a specialty shop called Arnold Brand Promotions which will offer promotions, sponsorships and special events services. The Toronto-based operation pool the promotional experience the agency has developed over the years for clients such as McDonald's, Ford, Gatorade and Labatt, said president Tony Altilia. Rob Grumbach will head Arnold Brand Promotions as vice-president and general manager. He joined V&B in 1998 as an account director. Arnold Brand Promotions is currently working on assignments for Monster.ca and Sprint Canada.
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