MICHELIN NAMES STRATEGIC OBJECTIVES AOR FOR UNIROYAL
By Adnews Staff
Michelin Canada, based in Laval, Quebec, has made Toronto-based Strategic Objectives the public relations agency of record for its Uniroyal tire brand. Strategic won the account following a competitive pitch against four other agencies. Uniroyal previously used a number of agencies on a project basis. Strategic Objectives is currently developing a public relations and marketing strategy intended to raise awareness of the benefits of Uniroyal's product line including its Nailgard self-sealing tire.
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