FOOD INSPECTORS EXTEND FOOT-AND-MOUTH DISEASE AWARENESS CAMPAIGN
By Adnews Staff
As part of an effort to keep foot-and-mouth disease from entering Canada, the Canadian Food Inspection Agency has extended its current public awareness campaign to include televised public service announcements and prominent signage at major Canadian airports. The campaign targets travellers as well as the general public with 30- and 60-second television spots on major Canadian networks. Additional elements of the campaign include a 60-second infomercial that will be shown on international flights, a brochure and posters in major airports all designed to educate people about preventing the spread of FMD. The campaign began last month with print ads in major newspapers, magazines and agricultural publications, handout advisories distributed at airports and fact sheets for industry events. The agency plans to run this awareness effort throughout the summer. Vancouver-based Focus Strategies created the campaign materials.