PIZZA NOVA TO DELIVER SUMMER PROMOTIONAL CAMPAIGN
By Adnews Staff
Pizza Nova begins a three-month promotional campaign on June 1 during which six people will win trips for two to Rome and $500 spending money. The "Win a Roman Holiday" campaign is being promoted with in-store materials in the chain's 80 locations in Ontario and with radio advertising on Toronto stations CHFI, CHUM-FM, KISS, Mix 99.9, Q107 and Peterborough's The Wolf. The 60-second radio spot uses the chain's "439-0-0-0-0-Pizza Nova" jingle. Customers enter the contest by filling out a ballot at any location during June, July or August. Pizza Nova has partnered with ALBA Tours for the holiday give away. Two grand prize winners will be drawn at the end of each month. Five secondary prizes of "Pizza for a year" will also be awarded each month. The promotion is being managed by Wire Communications. Advertising for the contest was created by Montana Steele Advertising. Both of these companies are based in Toronto.