ENN CREATES CONCRETE EVENTS
By Adnews Staff
Toronto-based ENN, operator of an in-elevator media network, is introducing a new event marketing service called Concrete Events. The events are staged in the lobbies, concourses and courtyards of downtown office towers in Toronto, Vancouver and Calgary that carry ENN's elevator monitors. Advertisers can engage in sampling activities, product displays or other customized initiatives. "Our upscale, educated consumers can now watch ads playing in ENN elevators, then step into the middle of a live marketing presentation," said Peter Irwin, president and CEO of ENN. According to the company, ENN has operated promotional events for Lexus, Kilkenny and Purolator in the past. The success of those events as well as interest from other clients led to the creation of Concrete Events. Public relations for ENN in Canada are handled by Polaris Public Relations of Toronto.