STRATEGIC OBJECTIVES PICKS UP KRAFT PEANUT BUTTER JAR JOB
By Adnews Staff
Toronto-based Kraft Canada has gone to Strategic Objectives of Toronto for promotional support surrounding the return of the limited edition teddy bear-shaped glass Kraft Peanut Butter Jars. The 1.5 kg bear-shaped glass jars have been distributed for limited time periods for the last 20 years. A limited number will be produced and distributed in grocery stores across Canada this month supported with public relations and consumer product promotion activities. Strategic Objectives has previously worked with Kraft on its Oven Classics, refrigerated Jell-O and Kool-Aid products.
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