MCILROY & KING OPEN NEW SHOP
By Adnews Staff
Julie McIlroy and Julie King have opened a new media planning, buying and consultancy company in Toronto called McIlroy & King Communications. The pair are pitching the shop as a "creative media boutique" which places as much importance on how a message is delivered as the message itself. The two were previously at Mindshare Canada where McIlroy was managing partner and King was group media director of buying. At their new company McIlroy will lead the communications planning side of the business while King will handle media buying operations. The company aims to attract clients with small to mid-sized budgets in the beverage, electronics, entertainment, retail, packaged goods, automotive and tourism sectors.
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