SLEEMAN TO DISTRIBUTE PILSNER URQUELL
By Adnews Staff
Sleeman Breweries Ltd. of Guelph, ON will add Pilsner Urquell to its portfolio of premium imported brands as part of a strategic alliance with South African Breweries. Under the terms of the sales, marketing and distribution agreement, Sleeman will represent the brand throughout the Canadian market. South African Breweries bought the Pilsner Urquell brand in 1999 with the goal of building it into an international premium beer. It is currently available in 50 countries around the world.
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