LABATT DRINKING NEW LAGER AND LIME BEER
By Adnews Staff
Labatt Breweries of Canada is introducing its new Labatt Lager & Lime beer to Canadians this summer. The 5% alcohol beer with lime will be sold in six and 12 packs through beer retailers across Canada, excluding Newfoundland, as well as in select bars and restaurants. "Available just for the summer, Labatt Lager & Lime offers consumers a new, refreshing beer choice," Labatt president Bruce Elliot said in a release. "It's the perfect summer drink." The introduction of Labatt Lager & Lime will be supported with television advertising and in-store POS materials from Toronto's Ammirati Puris. Public relations for Labatt are handled by Weber Shandwick Worldwide, also of Toronto.
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