HARVEY'S PROMOTES LIGHT TASTING MENU ITEMS
By Adnews Staff
A national television advertising campaign for Harvey's is promoting several of the burger chain's Light Tasting Menu items. Harvey's Light Tasting Menu line targets health-conscious, females 18-49 years of age by offering menu items with ten grams of fat or less. Television advertising is also featuring a pricing promotion for several of the line's items including Harvey's Veggieburger, Grilled Chicken Caesar Salad and Grilled Chicken sandwich. Continuing with its "Real Big Taste" tagline, the ten-week campaign is running until early-June. Advertising for Harvey's is done by Ambrose Carr Linton Carroll. Public relations are handled by Strategic Objectives, both of Toronto.
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