CAMPBELL AND PARTNERS WINS INTERNATIONAL ASSIGNMENT
By Adnews Staff
Toronto-based advertising agency Campbell & Partners has been awarded an international advertising assignment for the canine heart medication Fortekor. Campbell serves as the Canadian agency for Novartis Animal Health Canada of Mississauga, ON. It was Novartis' head office, based in Basel, Switzerland, that awarded the campaign assignment to the agency. The campaign is scheduled to launch later this year targeting vets and focusing on the brand's credibility in relation to its competition.
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