NIKE NAMES CYBERSIGHT INTERNET AOR
By Adnews Staff
Nike Canada of Thornhill, ON has named Toronto-based CyberSight its Internet agency of record. The Internet marketing services firm was awarded the account following an agency review in which incumbent Vancouver-based Blast Radius and two additional firms had been shortlisted. Nike had previously worked with CyberSight on its Instructor's Network program, a closed Web site for fitness instructors. Tracy Muxlow, group marketing manager for Nike Canada, said initially CyberSight will pull together a strategic plan for Nike Canada's Web site objectives which include developing an integrated online strategy and building a database of Canadian customers.
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