PIXELBOARD EXPANDS OUTSIDE OF TORONTO DOWNTOWN CORE
By Adnews Staff
The Pixelboard Network's ninth display in the Toronto market is also the company's first display located outside of that city's downtown core. The two-sided board is located at the Golden Mile Plaza at Eglinton and Victoria Park Avenues. Previously operated by that shopping mall, the display has been inactive for the past three years. The board is currently displaying mall information along with the time and temperature. Pixelboard plans to make the display available for paid advertising beginning May 1. "The addition of this high volume Pixelboard at Golden Mile is our first step out of the downtown core in our plan to offer our advertisers extended reach in Canada's largest market," said Brian MacDonald, president of The Pixelboard Network. Initial advertisers on the new board include long-time Pixelboard advertiser The Ontario Lottery and Gaming Corporation.