BATON ROUGE SERVES SINFUL CAMPAIGN
By Adnews Staff
Baton Rouge, a chain of upscale bar and grills with locations in Toronto, Montreal and Quebec City, breaks a new advertising campaign this month called "Sinful". Created by Montreal-based Tournesol Advertising, the creative depicts a man and woman sitting in a trance-like state before their meals due to the intensity of their feelings about the food at Baton Rogue. Tournesol has held the account for the past six years. "After successfully promoting their ribs, it made sense to take it a step further and show how Baton Rouge food is something that customers actually crave," said Eric Arminjon, president and creative director of Tournesol. The four-week billboard campaign breaks in Montreal and Quebec City next week. It begins running in Toronto next month.