KODAK BUY AND SHARE PROMOTION RETURNS
By Adnews Staff
Toronto-based Kodak Canada is bringing back its "Buy One, Share One" Advantix camera promotion this May. The national promotion lets customers who purchase a qualifying Kodak Advantix camera during May send a free Kodak Advantix 1600 auto camera to a friend or family member. More than 4,100 Kodak Advantix 1600 cameras were redeemed in last year's promotion. It was based on the popularity and success of the initiative last year that Kodak decided to repeat the offer this year. Qualifying cameras include the Advantix Preview, the C400, C650, C750, C800, C850, F600, T550 and T700. Kodak will support the promotion with national television advertising throughout May and with a newspaper insert. Advertising for Kodak is done by Ogilvy & Mather of Toronto. Additional support includes in-store collateral materials from Trillium Marketing Group, also of Toronto. Public relations for Kodak are handled by Hunter LaVigne Communications of Aurora, ON.