LISTERINE BATTLES TARTER AND GINGIVITIS
By Adnews Staff
Pfizer Warner-Lambert Consumer Healthcare has unveiled a new product called Tarter Control Listerine. The arctic mint flavoured mouthwash, sold in grocery stores, pharmacies and mass merchandise stores in Canada, joins the Original, Cool Mint and Freshburst varieties of the line. A tag for Tarter Control Listerine will be added to Listerine's current French and English television advertising. A print campaign in consumer magazines will also run this summer in Quebec. Advertising for Listerine is done by J. Walter Thompson. Public relations for the brand are handled by Environics Communications. Both of these companies are based in Toronto.
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