YTV, SUN RIPE PROMOTION GOES FLAT
By Adnews Staff
YTV and Sun-Rype Products Ltd. of Kelowna, BC have teamed together for a promotion called "Goin' Flat Out" which breaks today on YTV. Built around Sun-Rype's "Fruit to Go" bars, which are described as "real fruit, only flat", the "Goin' Flat Out" promotion runs until April 28 during The Zone, YTV's after-school programming block. Viewers can tune into daily segments of The Zone to see which item has been flattened and then visit YTV's Web site <http://www.ytv.com> to fill out an online entry form detailing the item. All entries will be placed in a random draw for one of 10 grand prize packs or one of 20 secondary prizes. "Goin' Flat Out" is being supported with a 30-second tune-in spot and a 45-second promotional spot running throughout the three-week promotion. YTV and Sun-Rype have also teamed up for an on-pack promotion running May 7 until September 30. Specially marked boxes of Sun-Rype Fruit to Go will include a "create-a-creature" bookmark and ballot. Participants send in their ballots for a chance to win one of 10 prize packs. Participants can also enter the on-pack promotion online at <http://www.ytv.com> or <http://www.activekid.com>.