SPAFAX ASSIGNMENT LANDS AT PUBLICITÉ TOURNESOL
By Adnews Staff
Montreal-based Spafax has hired Publicité Tournesol, also of Montreal, for a national advertising campaign promoting Air Canada's enRoute magazine and enRoute TV. Spafax produces the airline's general interest lifestyle magazine and in-flight television entertainment. Publicité Tournesol won the assignment in an agency review. Its mandate will be to develop a unified image for both media. The agency will be responsible for strategic direction, creative concepts and execution.
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