BELL CANADA DEBUTS TELEVISION COMMERCIAL ONLINE
By Adnews Staff
Bell Canada's new television advertising campaign breaks on major networks in Quebec April 9. Web surfers, however, will be able to view the ad online at <http://www.sympatico.ca> beginning tomorrow. The spot, from Cossette Communication-Marketing of Montreal, is promoting Bell's High Speed Edition and features Mr. B, a character that takes on different personalities. Mr. B has appeared in the telecommunications company's advertising campaigns for the past eight years and has assumed about 90 different personalities, said France Poulin, spokesperson for Bell Canada. In addition to the online debut of the television commercial, Web surfers will also be able chat with the creative team at Cossette expressing their opinions and asking questions about the new campaign. Answers and comments will be posted on Sympatico.ca the next day.