FULL STEAM AHEAD FOR BLADE MARKETING
By Adnews Staff
Toronto-based Steam Whistle Brewing has tapped Blade Marketing Communications, also of Toronto, as its first agency of record. The company's Steam Whistle Pilsner has been available in the Greater Toronto Area as well as a number of surrounding regions for the past year. Blade Marketing's first project for Steam Whistle will be a radio and print advertising campaign to support the brand's expansion into the Ottawa and Kingston, Ontario markets. Blade Marketing had previously worked with Steam Whistle's director of marketing Sybil Taylor when she was at Upper Canada Brewing Company. The agency was awarded the account after contacting Steam Whistle and meeting with executives. The new advertising campaign launches mid-May and will run throughout the summer season. Steam Whistle will also continue to work with Reactor Art & Design Limited of Toronto on packaging design.