TAXI TAKES KREMEKO ACCOUNT
By Adnews Staff
Taxi Advertising and Design has won the KremeKo account. The Toronto agency was shortlisted with Palmer Jarvis DDB and Square Peg, both of Toronto. KremeKo was awarded development rights from Krispy Kreme Doughnuts Corporation of Winston-Salem, NC, earlier this year. The company plans on opening 32 stores over the next six years in Ontario, Quebec and Atlantic Canada. Each location allows customers to see the doughnut making process from start to finish. Public relations for KremeKo are handled by the Barr & Wilcox Group of Vancouver. The company also works with Edelman Public Relations in the Toronto and Montreal markets.
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