WPP GROUP ACQUIRES ICON, GLENDINNING
By Adnews Staff
WPP Group plc has acquired icon brand navigation group and Glendinning Management Consultants Limited. Icon is a brand consultancy and research company based in Nuremberg, Germany. It offers clients such as Allianz, Bosch, Canon, Colgate-Palmolive, Kellogg's, Kodak, Lufthansa and Nestle consulting services on brand and communications, product research and customer satisfaction studies. It operates offices in Hamburg, Istanbul, Madrid, Milan, Munich, Paris and New York. Glendinning is a UK-based sales and marketing management consultancy that offers sales development, customer management, customer marketing and demand management services. Its client roster include Buena Vista Home Entertainment, Coca-Cola, Frito-Lay, GlaxoSmithKline, Kimberly-Clark, UDV and Unilever. The consultancy operates offices in Johannesburg, Frankfurt and Bangkok and has 80+ employees. The acquisitions are part of London-based WPP's strategy of building a stronger presence in areas of the communications services market.