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AT&T CANADA MOBILE BILLBOARD CAMPAIGN ON THE GO

AT&T Canada, based in Thornhill, ON, is promoting its business service through a new mobile billboard campaign with Motomedia Advertising of Woodbridge, ON. The two-month campaign began running Monday in Vancouver and Toronto. The creative depicts a giant phone jack and the words "Simple Savings" or "Any Distance Service for Business." Advertising and media were both done by Impiric of Toronto. The campaign will also run in Edmonton, Calgary and Montreal as well as a number of Ontario cities including Mississauga, Waterloo, Hamilton and Ottawa.

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