AGENCIES VISIT WITH TOURISM PEI
By Adnews Staff
Tourism PEI will meet with six shortlisted agencies competing for its $3 million advertising account early next week. The provincial government department is looking for a new agency to handle both creative and media responsibilities. Making presentations are Cossette Atlantic of Halifax, Publicis of Toronto and Montreal, Ryan & Deslaurier of Montreal, a joint pitch from The Sharp Group of Charlottetown and SCGI of Sackville, NB, The Wolf Group of Toronto and six-year incumbent Young & Rubicam of Toronto. Greg Arsenault, director of the tourism marketing division of Tourism PEI, said a decision can be expected shortly after the presentations.
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