LACROIX-BLEAU ADDS THREE ACCOUNTS
By Adnews Staff
Lacroix-Bleau Communication-Marketing of Montreal has added three new accounts to its roster. Abbott Laboratories of Montreal has hired the agency for a national campaign supporting the launch of the company's new prescription drug Synagis. Lacroix-Bleau beat out Allard Johnson Communications, also of Montreal, in a competitive pitch for the business. Synagis prevents respiratory syncitial virus in premature babies. Genpharm - Québec/Les Laboratoires Riva has hired Lacroix-Bleau to develop and produce a new corporate campaign for the Quebec market. Lacroix-Bleau won the business following a pitch. One other agency was also involved. Lectra Systèmes of Montreal awarded Lacroix-Bleau a number of national advertising projects in support of new products entering the Canadian market. Lectra is involved in technology for the textile industry. That assignment was based on a referral.