ACTIV8 TO WORK ON BOYD PROGRAM
By Adnews Staff
Activ8 Corporate Relations of Vancouver has been hired to create an investor relations and communications program for Boyd Autobody & Glass of Winnipeg. Boyd operates 63 collision repair shops in Canada and the U.S. It retained Activ8 to advance its shareholder and corporate relations efforts. According to Boyd president and chief executive Terry Smith, "We have had significant growth to date and have focused on building a strong company. It is now time to initiate a program which will let the investment community know how we have developed." Activ8's program for Boyd will include direct marketing, media coverage and relationship building activities targeting financial markets in North America. Activ8 joins Vancouver shops Vrlak & Company and Taylor Made Media on Boyd's agency roster. Those two agencies recently won Boyd's creative and media responsibilities respectively.