MARRIOTT BOOKED AS COA SPONSOR
By Adnews Staff
Marriott Hotels Canada has been booked as a sponsor of the Canadian Olympic Association. Financial details of the agreement, effective until December 31, 2004, were not disclosed. Under the terms of the agreement, Marriott can use the COA trademarks in its advertising, publicity and promotion. The company can also refer to itself as an official sponsor and as the official hotel, lodging and conference centre sponsor of the 2002 and 2004 Canadian Olympic teams and the Canadian Olympic Association. Marriott Hotels Canada's sponsorship is in line with its U.S. parent company's sponsor title of official hotel supplier of the 2002 Olympic Winter Games in Salt Lake City, UT. Toronto-based Marriott Hotels Canada is a subsidiary of Marriott International, based in Washington, D.C. Canadian properties included in the sponsorship agreement include Marriott Hotel, Resort and Suites, Courtyard by Marriott, Renaissance Hotels and Resorts, Marriott Conference Centres and Residence Inns.