HEINZ SQUIRTS OUT NEW PACKAGING
By Adnews Staff
Toronto-based Heinz Canada will begin rolling out new Heinz E-Zee Squirt Red and Heinz E-Zee Squirt Green ketchups nationwide tomorrow. The launch of the specially designed E-Zee Squirt bottles in Canada follows the introduction of the ketchups in the U.S. last fall. The bottle design and green colour are based on research Heinz conducted with kids. The roll out is being timed to put the green ketchup in stores in time for St. Patrick's Day. The new color will only be available for a limited time. The introduction of the E-Zee squirt bottles is being supported with public relations and St. Patrick's Day activities from the consumer marketing division at Toronto's Cohn & Wolfe.
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