TRAFFIC SPORTS MARKETING SCORES CLUB WORLD CHAMPIONSHIP
By Adnews Staff
Traffic Sports Marketing of Sao Paulo, Brazil has won the global marketing rights for soccer's Club World Championship, according to the Fédération Internationale de Football Association, the governing body for the sport. This is the first time that worldwide marketing and commercialization rights to the Club World Championships have been given to a single outside company. Traffic will be responsible for negotiating broadcast, sponsorship, licensing, advertising and other promotional opportunities on behalf of FIFA. The 2001 Club World Championship tournament will take place in Spain from July 28 to August 12.
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