NATREL POURS NEW TV CAMPAIGN
By Adnews Staff
Natrel Inc. of Longueil, Quebec is promoting its milks brand in a new ad campaign from The Sebastian Consultancy of Toronto. The television-only campaign began running earlier this month in Ontario cities Toronto, Ottawa, Kitchener, London and Kingston. The 30-second commercial, entitled "Summer Dream," opens on a country landscape. As the camera pulls back a raindrop drips from a leaf and a ladybug crawls up a leaf. The camera continues to pull back revealing a flower bed, a fairy flying through the flowers and a young girl on a swing. The spot ends with the camera pulling back through the window of a country kitchen where a glass of milk is being poured. The tagline is "Natrel. The Milks of Human Kindness." The campaign is running for 13 weeks. Natrel produces four brands of milk: Fine-Filtered, Calcium, Lactose Free and Moostache Milk for kids. The company's products are primarily distributed in Ontario and Quebec.